Digital or social evolution

Posted: 15/10/2013ICreated by: Paul Sideridis

With smart devices on the climb, consumer products including TVs, game consoles, IPADs and smart phones are now hardwired to the internet, turning the web from a want into a need.

Technology is transforming the way we consume information and interact with others.

User uptake of new products and services is increasing, while the time it takes for these to penetrate the market is rapidly decreasing.

  • Radio, first broadcast in 1923, 38 years to reach audience of 50 million
  • TV, first broadcast 1956, 14 years to reach audience of 50 million
  • Internet, launched 1991, 4 years to reach 50 million online
  • iPod, launched 2001, 3 years to reach 50 million units sold
  • Facebook, launched 2006, 12 month to reach 50 million users - growing daily by 500,000
  • You Tube, “The Bed Intruder Song” launched in 2010, reached 50 million views in 6 months
  • You Tube, “Kony 2012” reached 50 million views in 5 days
Using the web and social media is now second nature. Many are literally hard wired to their smart phones 24/7.

Individuals are socialising, researching and buying online via the comfort of their PC or Smartphone on a daily basis, while active businesses are using social as a two way communication channel and Google search as a leads/sales mechanism. The evolution of how we interact and market is inevitable and its happening right now!


One thing is certain whether your an individual or a business, if you're not using online to your benefit, then you're missing out as someone else is.

Consumer consumption of online video is continuing to grow and very likely will continue to shine. If your business is yet to leverage of this, its time you put some serious thought into an online video strategy


Social Media Revolution - 2013


Social Media global statistics - November 2012

We all seek to communicate and find solutions to our questions or daily challenges.

With access to numerous devices that connect to the web, online is becoming the common denominator.
So how important is it for an individual to easily find knowledge, products and services and for a business to be easily found for the same?

Social Media global statistics - May 2010

What can you do now?

  • Research and monitor what your competitors are doing
  • Understand how your competitors are performing in Google and in social media
  • Realise where your target audience are hanging out online
  • be aware of what your ideal customer is searching for and discussing online in relation to your products or services
  • Start measuring and targeting your audience holistically online
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