Never say no to Google Panda

Posted: 9/10/2014ICreated by: Paul Sideridis

Pierre Far from Google confirmed a new panda update is being slowly rolled out globally.

While it’s believed since Panda 4.0 Google has been rolling out smaller more frequent monthly updates labelled as tremors, this update has been dubbed Panda 4.1.

The fallout has been noticed by many experts and businesses around the world. Australian businesses are strapped in as we wait for the update to hit our shores.


Trimming back on thin content and making sure that you are serving Google exactly what they need with minimal effort expended on part of Google-bot needs to be a huge part of your website strategy.

The more you can do to serve Google basic data without mixed messages the more Google will reward your efforts.


never say no to google panda

Google’s October 2013 Penguin update affected 1% of English search queries. Google have stated that the latest Panda update will affect between 3-5% of queries depending on your location – making it a big deal.

To put this into perspective, Google processes over 3.5 billion searches per day.

In August 2012, Google revealed that its search engine;
  • had found more than 30 trillion unique URLs on the web
  • was crawling 20 billion websites every day
  • was processing 100 billion searches every month
  • performed an estimated 3.3 billion searches per day
Google's current estimated growth is at 10-15% per year.

As expected, Panda 4.1 includes insights gained through tons of feedback Google received from webmaster tools.

Google has not only been able to identify more low quality sites and networks used for links, but improved its ability to identify low quality/ thin onsite content.


Low quality thin content can span;

  • Similar or duplicated pages/ blocks of content;
    • Found within your website
    • Found on your website and published on other websites
  • Short pages that present very little information or substance
  • Pages focused more heavily on advertising than content

While it’s not a bad thing to find a small percentage of shared/ duplicate information within your website, reducing this is vital to your online success.


never say no to panda

“Google's mission is to organize the world's information and make it universally accessible and useful”

If your information isn’t;

  1. Unique
  2. Useful
  3. Easily accessible

Then you have a problem and need to start;

  1. Trimming away the fat
  2. Merging related/ duplicate pages into more focused and useful pages
  3. Use labels, headings and page addresses that reflect the page topic/focus
  4. Reviewing information submitted to third party sites for uniqueness. If you want the exposure you need to say goodbye to ‘copy and paste’

 
To attract the right customers to your website, you need to do more than simply build it - you need to optimise it.

criticone offers a free site check identifying anything that will create Google confusion such as duplication, redirects, broken pages, links and so on.

What's your website hiding from you that Google doesn't like?

Expose and understand those technical glitches holding your site back in Google.

LIMITED TIME FREEWEBSITE HEALTH CHECK

Get your social on

 

0 comments

There are currently no comments, be the first.
Leave comment



Enter security code:
 Security code

Categories

Criticone Newsletter

Online marketing is changing, We keep you updated!

Receive our sales free monthly newsletter with marketing trends and tips helping you uncover online opportunities.

What's your website hiding from you that Google doesn't like?

Expose and understand those technical glitches holding your site back in Google.

LIMITED TIME FREEWEBSITE HEALTH CHECK
mixpanel.identify("12148");