Myths and tips about SEO

Posted: 1/05/2014ICreated by: Paul Sideridis

We have previously touched on Google's Penguin & Panda updates and how they have forced the evolution of Search Engine Optimisation (SEO).

While online marketing has many layers and aspects, now more than ever its vital to have a plan in place and understand what works and doesnt for your business online. 

In order to help you decipher the hype from what actually impacts your Google exposure, we have compiled a short list of SEO Myths and tips.


Without further ado..

  1. Submit your website to Google

  2. Your time and efforts are best spent listing your website on local websites such as truelocal, yellowpages, flyingsolo, yelp and/or any other industry specific websites.

    This includes creating a Google+ business listing. Google will then surely find your site along with provide you with some street cred gained from the links.

    ps, if possible ensure your business description on these sites is unique to each and that keywords used in the link back to your site are also not used over and over again on other sites. 

  3. Multiple domain names and microsites

  4. Credibility is key and by spreading your efforts accross multiple sites that try to fool users and manipulate Google is probably not the best use of your time and resources.

    Unless you need to target different regions or audiences with unique messages, your likely to be better off on focusing on one website and growing its effectiveness with your target market.

    Owning multiple domain names can be used for brand protection, however it should not be confused as a marketing tool.

  5. Bounce rate

  6. People entering and leaving your website pages quickly can be a bad sign. 
    However a percentage of those visits could also be quickly retrieving information including your phone number, address or specific offering. 

    Tracking visits and bounce rate alone can be misleading so it makes sense that Google doesn't use bounce rate to impact your websites position in its search results.

  7. Click through rate

  8. It would make sense to reward websites that receives more clicks in search results with higher positions. However if this was the case the potential for manipulation would be quite high with cheap labour resouces used to fabricate search and clicks. Such a signal if used at all would be very unlikely to affect your website exposure in Google or any other search engine. 

  9.  Meta titles and descriptions don't affect SEO

  10. Your pages and content should be targeted and focused towards specific topics and your audiences needs. This helps Google understand what the given theme of each page is rather then strugelling to understand which page on your site is most relevant for say 'widgets australia'.

    Ensuring that each page uses a meta title and description inline with its page content and written to attract your audience will make you more Google and client friendly.

    Why? because Google will identify the consistency and potential clients will be drawn to your page title and description shown in Google's search results.

    On the flip side, not using or attempting to over optimise keywords will result in Google chosing less elegant and targeted copy that can impact your brand and its exposure.
    For more info along with ideal lengths read our meta titles & descriptions post

  11. Use exact match keywords

  12. So you want your website to come up in Google for 'widgets australia','widget services' & 'widget repair'. You set out to include these exact phrases in your website title, description, headings, content and links.

    Rather than using these phrases word for word, look up related words and be creative in how you write your content. eg. 'we have been selling widgets and other gadgets in Australia for over a decade. Our service team knows their widgets ensuring your repair is guaranteed.'

    By writing titles, descriptions, headings and content in a fashion that is more compeling and relevant makes more sense to the reader and your business.

    Keep in mind that when we perform an online search, Google's goal is to provide the most relevant and natural results. In doing so search engines like Google have learnt that unatural reading and keyword dense pages are likely to be less user friendly or relevant.

    Writing for search engines and not humans will hurt your websites exposure more than help it.

  13. Its ok to use duplicate content

  14. This ones a woosie as is quite broad. Duplicate content can be information you share or have taken from other sites be it news, reviews or articles relevant to your audience.

    It can also be when your using the same information tweaked on multiple pages within your website. This includes using targeted keyword phrases repeated heavily within the base of your website that link to your pages.

    Having a large perecentage of content on your website that Google has picked up first from other sources should be avoided as this has been proven to heavily impact your Google position. 

    In cases where you need to share product or other content be sure to add your own information and value through reviews, insights and highlights. This way the duplication percentage is heavily reduced. You may also want to look into 'canonical tags' that link to the source of the content.

    Remember if it looks unatural you shouldn't be doing it - refer to 'but it works and brings me results'.

  15. Too much or too little page content

  16. Content must be potent and to the point. A potential client should be able to easily understand what your offering, your value proposition and next steps for additional information or contact. 

    Too little content can be underwhelming while too much content can overwhelm visitors.

    Additional value can be achieved through portfolio, testimonials, case studies, blogs and so on. If needed be tactful in how you achieve this.  Chasing more visits through more content can result in more confusion and less impact, leads and sales.

  17. More indexed pages

  18. You could be tricked into thinking the bigger your website and more pages it has the greater chance of being found in Google. However you will notice a common theme throughout these SEO Myths being relevance and quality over quantity. Ensuring you have relevant content that is refined to attract and retain your ideal customer is key. Polluting your content in order to create more weaker pages will result in less interaction and less sales. Focus on quality and refining exisiting page content to drive stronger and higher outcomes for your business.  

  19. Content is the king of SEO

  20. Think of your website marketing as an eco system. To be succesful online you need to cover a number of aspects from onsite & offsite content to social media and third party links to your website. While the importance of each will vary for each business and market, its important to understand that content plays a big role in this equation and should act as a magnet for all other initiatives.

    By understanding where your website traffic comes from should provide a better insight of what your audience is seeking. Ensuring your covering the right topics and using the correct language and keywords in your content will assist with

    1.visitor retention
    2.conversions
    3.social sharing
    4.acquisition of quality links to your content.

    Content may be king, but a king cannot rule alone. For best results you need good content and quality links. refer to 'Quantity of backlinks matter'

     

  21. SEO company takes care of my Google ranking

  22. Refer to 'Content is the king of SEO'. marketing is no different to running a business, its diverse, constantly evolves and requires attention and fine tuning. Being able to look at challenges and situations form different angles can drive greater outcomes while assiting in avoiding pitfalls. In order to achieve long term sustainable gains online you need to understand and participate in the process. While you may be too busy and/or seeing results for now, be warned that outsourcing the whole process can be dangerous.

    At minimum you need to have a base understanding of what, why and how.

  23. Quantity of backlinks matter

  24. For many as marketed by some seo providers, 'ranking on page 1 of Google' is achieved by the creation of paid links from third party websites.
    Of late Google has managed to wipe out a large number of sites who's core focus was to house paid links that were used to manipulate Google's opinion of your website and improve your exposure.

    Quality definately trumps quantity in this area. Obtaining less, but higher quality links can allow you to beat your online competitor with only a fraction of their total links.

    If your going to seek external links make sure;

    1.the source is credible and relevant to your industry
    2.your not listed on a page with a heap of other links
    3.unless your a global business, that most of your links don't come from overseas websites
    4. keywords used in links are diverse and relevant to your products/services 
  25. Website and SEO should be managed by IT departments

  26. If so, you'de best hand over your car keys to the mechanic and the TV remote to the technician.
    Even though behind the scenes the web is quite technical, Without usability and human focus there would be very little consumer appeal.

    Its therefore safe to say that engaging specialists and partnering with IT and other departments is key to leveraging off best of breed, however what the client interacts with is not an IT task and should be driven by business and marketing.  

  27. But it works and brings me results

  28. Whenever performing any online marketing or website tweaks, always ask yourself does this look natural? if not you should consider adjusting or abandoning the given technique. Just because a given tactic works today, doesnt mean it wont result in a Google penalty in the near future which will result in unmeasurable losses and hours in undoing wrongs.

    All your marketing initiatives should be focused on long term benefits and not tricks focused on short term gains, ensuring that what you do today doesnt result in long term pain tomorrow.
    If your in doubt seek others opinions before and not after.

  29. SEO is dead and social media is all I need

  30. Companies who leverage off SEO and don't rely one one tactic have an online advantage.
    SEO is a proven marketing & exposure tactic that wont be going away anytime soon. However social media can assist in promoting and exposing your brand, content and staff resulting in a bigger online footprint.

    Explore and use whichever social platforms work for your business be it Youtube, facebook, LinkedIn, G+, Twitter or Pinterest.

    Just make sure you understand what your audience is searching for keyword wise and create unique targeted content while seeking out quality natural links.

    Whatever you choose to call it SEO is alive and well. Make sure that your online initiatives keep your lead generation alive and well for years to come.

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1 comments

wee bro web    |    May 11, 2013
Nice list of tips. One thing I have heard a lot from the local SEO experts is to keep your directory listings uniform.

You don't reccomend this..

"if possible ensure your business description on these sites is unique to each"

I would be interested to know what the thinking is behind that?
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