Google’s top 2011 Aussie searches

Google’s top 2011 Aussie searches reinforces importance of targeted internet marketing for local business

Google Australia has just released its 2011 most popular search terms. The data reveals which brands local consumers clicked more often this year.

Australia’s top 10 retail brand searches for 2011 were:

1. eBay
2. Harvey Norman
3. Woolworths
4. Kmart
5. Coles
6. Target
7. Trading Post
8. JB Hi Fi
9. Good Guys, and
10. Big W.

The Google data demonstrates that the online retail environment continues to show strong growth. However, the largest overall swing from last year’s 10 fastest rising searches saw local brands Grays Online and Clive Peeters replaced by international brands such as Costco, Zara and Etsy.



The trend towards buying from international retailers is reinforced by this year’s 10 fastest rising searches:

• ASOS
• Costco
• Zara
• Vans
• eBay America
• Victoria’s Secret
• eBay Australia
• Etsy
• Lorna Jayne, and
• Urban Outfitters.

“A lot of searches that we see at Google include goods connected with apparel and overseas retailers simply because consumers can’t find local retailers who are selling those products,” explained Ross McDonald, Head of Retail at Google Australia.

“And some of those who do could use online tools better to tell people what brands and products they sell,” he added.

Although the data shows Australians are now buying more from overseas suppliers, research also suggests that many would prefer to buy locally.

With over 50% of Australians researching their purchases online (whether they go on to buy online or in-store), it’s now more vital than ever that Australian businesses ensure potential customers can find them easily on the web.

They should also optimise their website for the keyword phrases their customers are most likely to use during the research and buying stages.

It’s crucial that businesses create websites that deliver the precise information consumers are looking for and in a format that can be effortlessly viewed on all devices, including computers, iPads, iPhones, etc.

This is increasingly important because approximately 24% of Australian shopping-related searches now originate from mobile devices while the majority of mobile device searches use Google.com.au.



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For those curious about other top 10 searches for 2011, here’s the highlights:

Top food searches	Top DIY searches
red velvet cupcakes cake pops macaroon massaman curry anzac biscuits pork belly quinoa pizza ice cream sundae scrambled eggs	wedding invitations computer solar panels kitchen superannuation fencing baby painting tiles wardrobes

Fastest rising cosmetic surgery searches	Top travel destination
Australian Society of Plastic Surgeons My Free Implants Cellulite Cream Thailand breast implants Double eyelid surgery Otoplasty Dermal Fillers Botox Liposuction Varicose veins	Hamilton Island Hawaii Byron Bay Blue Mountains Port Douglas Hayman Island Great Barrier Reef Uluru New York Las Vegas

Fastest rising people	Top sports searches
Adele Rebecca Black Amy Winehouse Steve Jobs Marco Simoncelli Nicki Minaj Selena Gomez Jackie Chan Chris Brown Michelle Bridges	AFL NRL Rugby Cricket Golf Soccer Tennis NBA Melbourne Cup UFC

 
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