Google’s top 2011 Aussie searches

Posted: 12/12/2011ICreated by: Paul Sideridis

Google’s top 2011 Aussie searches reinforces importance of targeted internet marketing for local business


Google Australia has just released its 2011 most popular search terms. The data reveals which brands local consumers clicked more often this year.


Australia’s top 10 retail brand searches for 2011 were:
  1. eBay
  2. Harvey Norman
  3. Woolworths
  4. Kmart
  5. Coles
  6. Target
  7. Trading Post
  8. JB Hi Fi
  9. Good Guys, and
  10. Big W.
The Google data demonstrates that the online retail environment continues to show strong growth. However, the largest overall swing from last year’s 10 fastest rising searches saw local brands Grays Online and Clive Peeters replaced by international brands such as Costco, Zara and Etsy.

Google Australia most searched keywords 2011

The trend towards buying from international retailers is reinforced by this year’s 10 fastest rising searches:
  • ASOS
  • Costco
  • Zara
  • Vans
  • eBay America
  • Victoria’s Secret
  • eBay Australia
  • Etsy
  • Lorna Jayne, and
  • Urban Outfitters.
“A lot of searches that we see at Google include goods connected with apparel and overseas retailers simply because consumers can’t find local retailers who are selling those products,” explained Ross McDonald, Head of Retail at Google Australia.

“And some of those who do could use online tools better to tell people what brands and products they sell,” he added.

Although the data shows Australians are now buying more from overseas suppliers, research also suggests that many would prefer to buy locally.

With over 50% of Australians researching their purchases online (whether they go on to buy online or in-store), it’s now more vital than ever that Australian businesses ensure potential customers can find them easily on the web.

They should also optimise their website for the keyword phrases their customers are most likely to use during the research and buying stages.

It’s crucial that businesses create websites that deliver the precise information consumers are looking for and in a format that can be effortlessly viewed on all devices, including computers, iPads, iPhones, etc.

This is increasingly important because approximately 24% of Australian shopping-related searches now originate from mobile devices while the majority of mobile device searches use Google.com.au.



criticone® allows both big and small businesses to research, monitor, and report on keywords and competitors. It helps you gain a better understanding of traffic and conversions based on keyword, geographic location and type of visitors.

With enhanced knowledge of how your target audience is researching domestic and overseas purchases along with competitor behaviors, you can then quantify results and invest in refining your online and offline initiatives correctly.

For those curious about other top 10 searches for 2011, here’s the highlights:


  Top food searches   Top DIY searches
  1. red velvet cupcakes
  2. cake pops
  3. macaroon
  4. massaman curry
  5. anzac biscuits
  6. pork belly
  7. quinoa
  8. pizza
  9. ice cream sundae
  10. scrambled eggs
  1. wedding invitations
  2. computer
  3. solar panels
  4. kitchen
  5. superannuation
  6. fencing
  7. baby
  8. painting
  9. tiles
  10. wardrobes  


  Fastest rising cosmetic surgery searches   Top travel destination
  1. Australian Society of Plastic Surgeons
  2. My Free Implants
  3. Cellulite Cream
  4. Thailand breast implants
  5. Double eyelid surgery
  6. Otoplasty
  7. Dermal Fillers
  8. Botox
  9. Liposuction
  10. Varicose veins
  1. Hamilton Island
  2. Hawaii
  3. Byron Bay
  4. Blue Mountains
  5. Port Douglas
  6. Hayman Island
  7. Great Barrier Reef
  8. Uluru
  9. New York
  10. Las Vegas  


  Fastest rising people   Top sports searches
  1. Adele
  2. Rebecca Black
  3. Amy Winehouse
  4. Steve Jobs
  5. Marco Simoncelli
  6. Nicki Minaj
  7. Selena Gomez
  8. Jackie Chan
  9. Chris Brown
  10. Michelle Bridges
  1. AFL
  2. NRL
  3. Rugby
  4. Cricket
  5. Golf
  6. Soccer
  7. Tennis
  8. NBA
  9. Melbourne Cup
  10. UFC 
 
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2 comments

Susan    |    February 01, 2012
Red velvet cupcakes.... Sounds yum.. I'll do a search for them now ;)
Adam    |    December 21, 2011
go harvey norman go!
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