Why Facebook’s Like Button is misleading

Posted: 29/07/2013ICreated by: Paul Sideridis

Why Facebook’s Like Button is misleading
With the growth of social media, an increasing number of websites now contain social elements including twitter comments, facebook followers and sharing.


facebook and twitter on-page feeds

Social sharing helps you and others promote your articles and content creating greater content and brand awareness. On-page social sharing icons are becoming common practice while providing an insight into the popularity of shareable website content.

on-page social sharing icons-plugin

Each social sharing icon will usually display a number such as number of times that given content has been Tweeted, pinned or shared 

The odd one out here is Facebook as the number shown actually indicates (total likes) + (total shares) + (Total comments).

Given that sharing is the name of the game, why does facebook show like’s over shares and comments? A like in essence is like an email opt-in and once you have liked a facebook page you will see their updates when logged in as they happen.


Why bother? Research claims that Social media sharing drives equal amount of in-store and online purchasing. Social adds another string to your bow.

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