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What lies beneath?

Not all websites are created equal, what doesn’t Google like about your website?

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Marketing tools empowering you to gain the most from your website investment


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Unlock your website's potential with in-depth, yet easy to follow & understand tracking, reports & recommendations

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Stay up to date with online news & changes with the option to seek assistance as needed

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Online can be complex, take control with the tools you need to achieve results




  • Sustain your online exposure
  • Find & correct issues with greater clarity & focus
  • Protect your website from Google updates
  • Benchmark your competitors
  • Optimise your content
  • Refine, track & grow with proactive reporting
  • Automate tedious tasks



Having a website is just the beginning..

Leverage criticone online intelligence to gain knowledge & drive business results

  • Drive Results

    Drive Results

    There’s more to a website than looks. Understand what changes you should be making for greater gains & measure what drives stronger outcomes. No tricks or magic, just smarter marketing.

  • Increase Your Competitive Edge

    Increase Your Competitive Edge

    Because Google is ever-changing, criticone monitors your competitors & helps you understand what works & what doesn’t. Intel that saves you time, money & headaches.

  • Make Online Marketing Easy

    Make Online Marketing Easy

    Identify website strengths & flaws. Receive recommendations & maximise your online exposure by keeping on-top of what Google expects.

  • Website Owner, Specialist or Agency

    Website Owner, Specialist or Agency

    Access our comprehensive tools anywhere anytime. Research, insights, recommendations & reports that help back your decisions and drive revenue!

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Latest Blog posts & News

  • Never say no to Google Panda

    Never say no to Google Panda

    Be prepared for Google's search shake up! The latest Panda update will affect between 3-5% of search. This is a big deal - How to reduce your websites risk against thin content and Panda updates.

    Date: 9/10/2014ICreated by: Paul Sideridis

  • Looking for online success? Google is the new Yellow Pages you can’t ignore

    Looking for online success? Google is the new Yellow Pages you can’t ignore

    Unfortunately for Yellow Pages, many continue to shift their spend away from its once Holy Grail directory. It appears that Google is where you now “let your fingers do the walking”.

    Date: 3/09/2014ICreated by: Paul Sideridis

Trusted by local Australian businesses

  • Chris, Step FWD//IT

    We turned to criticone for assistance as our website was experiencing big ranking drops in Google. By using criticone marketing software we were able to identify and correct what Google didn’t like. Our position and exposure is now stronger than ever.

    Chris, Step FWD//IT, Melbourne

  • Steve & Andrew, Saw Constructions

    criticone provides us with key recommendations. This enables us to maintain a clear online focus as we increase our websites Google exposure & lead generation.

    Steve & Andrew, Saw Constructions, Melbourne

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